US privacy advocates and consumer bodies are seeking the creation of an opt-out list for internet users who do not want to be tracked by advertisers.
The “do not track” list would prevent companies from tailoring adverts based on a user’s web habits.
I really like this idea. If I want something, I will search for it. My web habits are unlikely to turn up anything I want to actually buy as while they are indicative of my interests… most of the stuff that would show up would end up being DVDs or toys or any number of other things that I would only buy with money I had spare.
And of course, when I fancied buying non-essential luxury items.
Plus I’ve never liked the idea of being tracked. If advertisers want to find out my habits and interests, they can damn well send me a questionnaire. I like those.